Automacoes, Comentario Em Live, Direct

Live Comment: Automating Replies and Direct Messages

06/07/2026

Overview

The Live Comment automation in InfluenciMax allows you to automatically reply to users who comment during an Instagram live broadcast and then send a message in Direct.

With this feature, you can start support conversations, deliver links, share information, or continue the relationship with your audience automatically during the live.

Video tutorial

There is no video tutorial available for this article yet.

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Before you start

Before configuring the automation, check whether:

  • Your Instagram account is correctly connected to InfluenciMax.
  • You have access to the platform Dashboard.
  • The account is able to run live broadcasts on Instagram.

Step by step

Creating a new automation

In the InfluenciMax Dashboard, click Create Automation to open the flow editor.

Screen to create a new automation in InfluenciMax
On this screen, start creating the automation by choosing the option to create a flow from scratch.

Accessing the Live Comment block

Inside the editor, locate the Live Comment block and select this option.

This block will identify comments made during a live broadcast automatically and start the automation.

Screen for selecting the Live Comment block in the automation editor
In this step, choose the Live Comment trigger so the flow starts when someone comments during the broadcast.

Configuring the next step

After adding the Live Comment block, click Next Step.

Now choose which actions will run when a user comments on the live.

You can add any available step in the platform, such as:

  • Send a message in Direct.
  • Share a link.
  • Deliver a coupon.
  • Send the user to another flow.
  • Start an automated support flow.

The Direct message will be sent automatically after the user comments during the broadcast.

Finishing the automation

After configuring all desired steps, connect the last action to the End block.

When the flow reaches the End block, the automation will finish after running all configured actions.

Live Comment automation flow connected to the End block
Check that all flow steps are connected correctly through to the End block.

How it works during the live

When a user comments during the live broadcast:

  • InfluenciMax identifies the comment.
  • The automation starts automatically.
  • The flow runs the configured steps.
  • The user receives the programmed message in Direct.

The entire process happens automatically, without needing to reply manually to each comment.

If something does not work

The automation did not start

Check:

  • Whether the automation was published.
  • Whether the Instagram account is connected correctly.
  • Whether the Live Comment block was used as the start of the flow.

The message did not arrive in Direct

Confirm:

  • Whether there is a message-sending step in the flow.
  • Whether the step is correctly connected after the Live Comment block.
  • Whether all changes were saved before publishing.

The flow did not reach the end

Review:

  • Whether all steps are connected correctly.
  • Whether the last step is connected to the End block.
  • Whether there are disconnected blocks in the automation.

Expected result

With the Live Comment automation configured in InfluenciMax, whenever a user comments during a live broadcast, the platform will automatically respond according to the created flow and send a message in Direct.

This allows you to automate support, increase engagement, and maintain fast and efficient communication with your audience during lives.