Automacoes

Live Comment: Automating Responses and Direct Messages

06/07/2026 •

Overview

InfluenciMax's Live Comment automation lets you start a flow when a user comments during an Instagram live broadcast.

From the comment, the automation can execute the actions configured in the flow, such as sending a Direct message, sharing information, delivering a link or coupon, and continuing the service automatically.

Video tutorial

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Before you start

Before configuring the automation, make sure that:

  • your Instagram account is correctly connected to InfluenciMax;
  • you have access to the Automations area;
  • the account is able to run live broadcasts on Instagram.

Step by step

  1. Create a new automation. Go to the InfluenciMax Automations area and choose the option to create a new automation. Start building the flow using the options available on the platform.
Screen for creating a new automation in InfluenciMax
Start a new automation in the Automations area to configure the Live Comment flow.
  1. Select Live Comment. In the editor, select Live Comment as the start of the automation. This trigger identifies comments made during a live broadcast and starts the configured flow.
Selecting Live Comment as the start of the automation
Select Live Comment as the trigger to start the flow from comments made during the live broadcast.
  1. Configure the next step. After adding Live Comment, connect the trigger to the action that should occur after the comment. Depending on the goal of the flow, you can configure actions such as sending a Direct message, sharing a link, delivering a coupon, directing the user to another step in the flow, or starting automated service. The configured action will run when the user's comment starts the automation.
  2. Finish the automation. After configuring the desired steps, review the flow connections and connect the last action to the End block when applicable. Save the changes and leave the automation ready to use.
Live Comment flow with connected actions through completion
Review the flow connections and confirm the sequence of actions configured for the Live Comment automation.

How it works during the live broadcast

When a user comments during the live broadcast:

  1. InfluenciMax identifies the comment;
  2. the corresponding automation starts;
  3. the flow executes the configured actions;
  4. the user receives the message or continues through the other steps defined in the automation.

The entire process occurs automatically according to the structure created in the flow.

Screenshots

The screenshots have been distributed throughout the step-by-step instructions at the points corresponding to creating the automation, selecting Live Comment, and configuring the flow.

If something does not work

The automation did not start

Check:

  • whether the automation is active;
  • whether the correct Instagram account is connected;
  • whether Live Comment was used as the start of the flow.

The message did not reach Direct

Confirm:

  • that a message-sending action is connected to the trigger;
  • that the steps are connected correctly;
  • that the changes made to the flow were saved.

The flow did not reach the end

Review all automation connections and confirm that the actions have a valid continuation through the End block when it is part of the created structure.

Expected result

With the Live Comment automation configured, comments made during a live broadcast can automatically start the corresponding flow.

From there, InfluenciMax will execute the actions defined in the automation, allowing the interaction to continue through Direct and the other configured steps.