Overview
The Claude feature in InfluenciMax allows you to connect Anthropic’s Artificial Intelligence to automation flows, creating smarter, personalized, and more natural conversations inside Instagram.
With this integration, you can use Claude to reply to messages, interpret user information, and create more advanced automated journeys.
Video tutorial
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Before you start
Before configuring Claude in InfluenciMax, check whether:
- Your Instagram account is correctly connected to InfluenciMax.
- The flow where Claude will be used has already been created.
- You have an access key for the Claude API.
The integration works through the connection between InfluenciMax and Anthropic’s Claude platform.
Step by step
Understanding the available Claude feature
When configuring Claude in InfluenciMax, you will have access to features such as:
- Smart automatic replies.
- Personalized conversations with users.
- Message interpretation.
- Lead qualification.
- Automated support.
- Creation of advanced conversational experiences.
Creating a connection with Claude
To use Claude inside InfluenciMax flows, you need to configure the integration with Anthropic.
During this step, you will need to provide:
- Claude API key.
- Chosen Artificial Intelligence model.
- Settings required for communication with the platform.
After configuration, InfluenciMax will be connected to Claude and ready to use artificial intelligence in automations.
Configuring the Claude agent
The Claude agent will be responsible for analyzing incoming messages and generating replies automatically.
In the agent configuration, you can define:
- Agent name.
- Conversation objective.
- AI personality.
- Service rules.
- Information that must be considered during the conversation.
This configuration helps Claude reply in a way that is more aligned with the company strategy.
Creating smart replies with Claude
Once the Claude agent is configured, it can be used inside automation flows.
Claude allows you to:
- Reply to Direct messages.
- Create more natural conversations.
- Support customer service.
- Qualify contacts automatically.
- Direct users according to their replies.
Artificial Intelligence interprets the conversation context and generates replies based on the configured instructions.
Configuring the Claude prompt
The prompt is responsible for guiding Claude’s behavior during interactions.
In it, you can define:
- How Claude should reply.
- Which tone of voice to use.
- Which information to use.
- How to conduct the conversation.
- Which objective should be achieved.
A well-structured prompt improves reply quality and makes the AI more aligned with the brand.
Choosing the Claude model
During setup, you can select the Claude model that will be used.
The model choice influences:
- Reply quality.
- Interpretation capability.
- Interaction speed.
- Complexity of tasks performed.
Using Claude in InfluenciMax flows
After configuration, Claude can be inserted into automations.
With this, you can create flows for:
- Automatic service.
- Customer support.
- Instagram sales.
- Lead qualification.
- Personalized conversations.
Claude becomes part of the user journey, making communication smarter.
Creating and using the Claude API Key
To connect Claude to InfluenciMax, you need to generate an access key on Anthropic’s platform.
This key allows InfluenciMax to use Artificial Intelligence resources inside flows.
After generating the API Key, it must be added to the agent configuration.
Testing Claude inside the automation
After completing the setup:
- Test the full flow.
- Send messages simulating real users.
- Check the replies generated by Claude.
- Adjust the prompt when needed.
Testing helps improve the accuracy and behavior of the Artificial Intelligence.
If something does not work
Claude is not replying
Check:
- Whether the API Key is correct.
- Whether the Claude agent was configured correctly.
- Whether the flow is published and active.
Claude is generating unexpected replies
Review:
- The configured prompt.
- The instructions given to the agent.
- The information provided to the AI.
The flow is not using Claude
Confirm:
- Whether the AI block is connected correctly.
- Whether the selected agent is Claude.
- Whether the settings were saved.
Expected result
With Claude configured in InfluenciMax, you will have smarter automations capable of creating natural conversations, replying to users automatically, personalizing service, and improving sales, support, and lead qualification processes through Artificial Intelligence.